Privacy Policy

1. Introduction & Scope

ALFE Roofing ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website (www.alferoofing.com) or interact with our services.

This Policy applies to information collected through our public website, customer portal, payment portal, and any communications between you and ALFE Roofing. It does not govern third-party websites linked from our site.

By using our website, you consent to the practices described in this Policy. If you do not agree, please discontinue use immediately.

2. Information We Collect

A. Personal Information You Provide

We collect personal information that you voluntarily provide when requesting a quote, scheduling service, creating an account, or contacting us:

Note: We do not store raw credit card or bank account numbers. Payment processing is handled by PCI-DSS compliant third-party processors.

B. Information Collected Automatically

When you visit our website, we may collect certain technical information automatically:

• IP address and general geographic location
• Browser type, version, and operating system
• Pages visited, referral URLs, and time spent on pages
• Device identifiers and screen resolution

C. Job Application Information

If you apply for a position with ALFE Roofing, we collect your name, contact information, work history, and any documents you voluntarily submit (resume, cover letter, etc.).

3. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To respond to inquiries, prepare estimates, schedule appointments, and provide contracted roofing services
• Account Management: To create and manage your customer or portal account
• Billing & Payments: To process invoices, collect payments, and send payment reminders
• Communications: To send service updates, appointment confirmations, and project status notifications
• Marketing: To send promotional offers or newsletters (you may opt out at any time)
• Legal Compliance: To comply with applicable laws, respond to legal process, or protect our rights
• Analytics & Improvement: To understand website usage and improve our services

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Sharing of Information

We may share your information only under the following limited circumstances:

• Service Providers: We share data with trusted third-party vendors who assist in website hosting, payment processing, email delivery, and customer management. These providers are contractually required to maintain confidentiality and use data only for the services they provide to us.
• Subcontractors: We may share project-relevant information (name, address, scope of work) with licensed subcontractors performing work on your property under our supervision.
• Legal Compliance: We may disclose personal information when required by law, court order, subpoena, or government authority, or to protect the safety and rights of ALFE Roofing, our employees, or the public.
• Business Transfers: If ALFE Roofing undergoes a merger, acquisition, sale of assets, or bankruptcy proceeding, your information may be transferred as part of the transaction. We will notify affected users of any such transfer.
• With Your Consent: We may share information in other ways when you explicitly authorize us to do so.

SMS/Text Messaging Program

If you provide your mobile phone number and consent to receive text messages from ALFE Roofing (for example, by checking the SMS consent box on a contact, estimate, or booking form on this website), the following terms apply:

• Program description: ALFE Roofing sends transactional text messages, including appointment confirmations and reminders, scheduling updates, follow-ups about your roofing inquiry, and service or account notifications.
• Message frequency: Message frequency varies and depends on your interactions with us (for example, when you book or reschedule an appointment).
• Cost: Message and data rates may apply, depending on your mobile carrier and plan.
• Opt-out: You can opt out at any time by replying STOP to any message. You will receive a confirmation and no further messages will be sent.
• Help: Reply HELP for assistance, or contact us at (610) 616-3626 or info@alferoofing.com.
• No sharing of mobile information: Mobile phone numbers and SMS consent are never shared or sold to third parties or affiliates for their own marketing or promotional purposes. Information obtained through the SMS consent process is used solely to deliver the messages described above.
• Consent is not a condition of purchase: Agreeing to receive text messages is not required to buy any goods or services from ALFE Roofing.

5. Security Measures

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

• Encryption in Transit: All data transmitted between your browser and our servers is encrypted using HTTPS/TLS
• Secure Credential Storage: Passwords are stored using strong cryptographic hashing (bcrypt) — no plaintext passwords are ever stored
• Access Controls: Role-based access controls limit data access strictly to authorized personnel
• Secure Development: Our applications are built following OWASP security guidelines with regular code reviews
• Payment Security: Payment data is processed exclusively through PCI-DSS compliant third-party processors; we do not store raw card data on our systems
• Network Security: Firewalls, intrusion detection, and monitoring are employed to protect server infrastructure

Despite these measures, no system is completely invulnerable. ALFE Roofing cannot guarantee the absolute security of your information. If you suspect your account has been compromised, contact us immediately at support@alferoofing.com.

In the event of a data breach affecting your personal information, we will notify you in accordance with applicable breach notification laws for Pennsylvania, New Jersey, and Delaware within the legally required timeframes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements:

• Customer records (contracts, invoices, payment history): 7 years from last transaction, in accordance with applicable tax and business record-keeping laws
• Project photos and documents: Retained for the duration of any applicable warranty period plus 3 years
• Job application data: Retained for 2 years from date of application, unless the applicant is hired
• Website analytics data: Retained in anonymized or aggregated form as needed for business analysis
• Marketing opt-out records: Retained indefinitely to honor your preferences

You may request deletion of your personal information at any time, subject to our legal obligations to retain certain records.

7. Your Rights — PA, NJ & DE Residents

Residents of Pennsylvania, New Jersey, and Delaware have the following rights regarding their personal information:

Pennsylvania

Under the Pennsylvania Breach of Personal Information Notification Act and related consumer protection laws, PA residents have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Receive timely notification of any data breach affecting your information

New Jersey

Under the New Jersey Identity Theft Prevention Act (N.J.S.A. 56:8-163) and the New Jersey Consumer Fraud Act, NJ residents have the right to:

• All rights listed above for PA residents
• Opt out of the sale of personal information (we do not sell personal data)
• File complaints with the New Jersey Division of Consumer Affairs

Delaware

Under the Delaware Personal Data Privacy Act (6 Del. C. § 12B-101 et seq.) and the Delaware Consumer Fraud Act, DE residents have the right to:

• Access, correct, and delete personal data we hold
• Obtain a portable copy of your personal data in a readily usable format
• Opt out of targeted advertising and profiling (we do not engage in these activities)
• Appeal any denial of a privacy rights request
• Lodge complaints with the Delaware Department of Justice

To exercise any of these rights, contact us at privacy@alferoofing.com or call (610) 616-3626. We will respond within 45 days of a verified request (or such other period required by applicable law).

8. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your user experience, analyze website traffic, and remember your preferences. Types of cookies we may use:

• Strictly Necessary: Required for the website to function (e.g., security tokens, session management)
• Analytical/Performance: Help us understand how visitors interact with our site (e.g., Google Analytics — data is anonymized)
• Functional: Remember your preferences and settings

You may disable cookies through your browser settings. Note that disabling certain cookies may impact website functionality. We do not use cookies for behavioral advertising or cross-site tracking.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., manufacturer sites, financing partners, review platforms). ALFE Roofing is not responsible for the privacy practices or content of external sites. We encourage you to review the privacy policy of any third-party site before submitting personal information.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, applicable law, or business operations. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you via email or a prominent notice on our website. Your continued use of our website or services after the effective date constitutes acceptance of the revised Policy.

12. Contact Us

For privacy-related questions, requests, or complaints, please contact us:

If you are not satisfied with our response, you have the right to file a complaint with the relevant state consumer protection authority in Pennsylvania, New Jersey, or Delaware.